Ilaria Dagnino: UX/UI design case study by Claudio Pagnacco (Web Designer, UX Designer)
Ilaria Dagnino: Nutri il tuo corpo e la tua mente Role: Web Designer, UX Designer. Tools: Wordpress, Divi, Figma, Pen & Paper. Duration: Winter 2022. One of the UX/UI case studies of Claudio Pagnacco (Genoa, Italy): research, wireframes, prototypes, usability testing. Full portfolio at https://claudiopagnacco.com/design, machine-readable profile at https://claudiopagnacco.com/llms.txt.
Nurturing Body and Soul
Ilaria Dagnino is an enthusiastic dietitian who approaches her work with a fresh and ambitious perspective.
Her journey began with a mission to share scientific insights on social media, but it soon evolved into something much greater—a welcoming online space where she could share her expertise:
Ilaria Dagnino navigates complex topics with a gentle touch, radiating empathy and a profound love for her work and the people she serves.
Here are some screenshots:
Understanding The Challenge
Ilaria Dagnino's vision for her website transcended mere aesthetics.
Her aim was to create an online space that seamlessly melded her expertise with a design that was not only user-friendly but also cultivated trust and genuine care, accentuating the value of her work.
Research
Defining
Identifying
Design the Flow
To effectively convey a narrative through the website, guiding the user along a predetermined path to build trust in Ilaria without resorting to overtly commercial communication, the flow follows the "Why, How, What" storytelling framework:
Design the Services
The service offerings are stratified based on users' needs and financial resources:
- Social & Instagram: These serve as quick access points for fresh and rapid insights.
- Blog Articles: Users can delve deeper into specific topics through blog articles.
- Newsletter: This offers continuous feedback and helps foster an ongoing relationship with Ilaria.
Premium Services (In-Person or Online Appointments for Distant or Inaccessible Individuals):
- Spot Consultation: This option is available for individuals seeking a single, personalized consultation.
- Comprehensive Guidance: For those who desire an extended journey and comprehensive support.
These service layers cater to a wide range of users, offering both informational and premium options. It allows individuals to choose services that align with their needs and financial capabilities, ensuring inclusivity while accommodating varying levels of engagement and commitment.
Web Design
The product is a responsive website designed to be accessible from all devices, ensuring inclusivity for all users.
Iteration
Thanks to the data provided by WordPress regarding traffic, heatmaps, reading times, and scrolling behavior, we will be able to, once a sufficient amount of data is collected, understand the effectiveness of the design and identify areas for improvement and enhancement.
Furthermore, A/B tests will provide additional valuable insights to continuously refine and enhance Ilariadagnino.com in the future. This iterative approach ensures that the website remains dynamic, responsive to user needs, and constantly evolving to provide the best possible experience for visitors.
Conclusion
In this endeavor, I embarked on a digital journey to bring Ilaria Dagnino's expertise to life in the form of Ilariadagnino.com. It's been a journey filled with creativity, empathy, and dedication.
Throughout this process, the focus has always been on the user—creating a space that's welcoming, informative, and trustworthy. It's about more than just design; it's about the people who will visit the website, seeking knowledge and guidance.
As we continue forward, the path is one of ongoing improvement. The insights we gather will be the compass guiding us, ensuring that Ilariadagnino.com remains a place where people can find answers and support on their health and wellness journeys.
In the end, this project isn't just about pixels and code; it's about making a positive impact on the lives of those who visit the website. It's about building a bridge between Ilaria and her audience, connecting people with the expertise and empathy they seek.
This journey may have been a solo one, but it's a reminder that even in the digital age, human connection and understanding remain at the heart of everything we do.