Taurus: UX/UI design case study by Claudio Pagnacco (UX Research, UI Designer)
Taurus: Learn finance by playing Role: UX Research, UI Designer. Tools: Figma, Pen & Paper. Duration: Winter 2024. One of the UX/UI case studies of Claudio Pagnacco (Genoa, Italy): research, wireframes, prototypes, usability testing. Full portfolio at https://claudiopagnacco.com/design, machine-readable profile at https://claudiopagnacco.com/llms.txt.
Democratizing Access to Intelligent Investments
Taurus was born with the ambitious mission of revolutionizing the world of investments, making them accessible, fun, and intuitive for everyone, from beginners to seasoned professionals.
To achieve this ambitious goal, we have developed a series of innovative tools, including a proprietary automation system, a gamified interface, and a wide range of educational resources designed to support users at every stage of their journey.
Understanding the Challenge
Our starting point was a proven prototype of a proprietary algorithm capable of making automatic micro-transactions always in the positive.
The main challenge was to transform it into a fluid, engaging, and accessible user experience for a large and diverse audience.
Research
Define
Identify
Design
High Fidelity Prototype
At the end of the design phase, we created a high-fidelity prototype that simulates the complete user experience, from onboarding to creating a strategy.
This allowed us to test the app realistically and collect valuable feedback to improve it further.
Iteration (still ongoing)
Usability testing was a constant throughout the design process.
In particular, we conducted extensive tests on the high-fidelity prototype to identify any critical issues and optimize the interface.
The iteration process is still ongoing and will continue to evolve as we acquire new data and feedback from users.
Reflections
The Taurus prototype has been met with great enthusiasm by industry insiders, confirming the validity of our approach. The team and the community around the project are growing rapidly, a sign that our mission to democratize access to intelligent investments has found fertile ground.
Looking to the future, we are confident that Taurus will continue to evolve and improve, becoming a reference platform for all those who want to invest in a simple, safe, and conscious way.
Conclusion
The Taurus case study demonstrates how an innovative and data-driven UX/UI design approach can contribute to revolutionizing a traditional industry like investment. The app offers a unique and engaging user experience that allows anyone to approach the world of investments with confidence and competence.